Media Measurement
Data is based on life of ad, unless indicated otherwise
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Media Measurement
Data is based on life of ad, unless indicated otherwise
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
About Paper and Packaging Board TV Commercial, 'Letters to Dad'
A little boy is missing his father, a soldier overseas. Being a kid, he tries to send his dad letters by throwing them over the fence as a fleet of paper airplanes. A kind next-door neighbor finds these paper airplanes and packages them up in a box to send to the father. When the neighbor receives a delivery of replies from overseas, he sends the paper airplanes back over the fence for the son to read. The Paper and Packaging Board helps make even the distance of oceans seem to disappear.
iSpot Review — July 27, 2015
A delightfully simple ad for the most simple of products,
the Paper and Packaging Board's, 'Letters to Dad' is a beautiful reminder of
the power of paper.
In the spot, a little boy who misses his military dad communicates across oceans of distance with the help of some paper airplanes, crayons and a kindly
neighbor. Never overdone, the ad sweetly shows how paper and packaging are
still relevant and can still connect us. It's no secret that letter writing has
largely gone out of style. The advent of texting, email, Skype and a million
other ways to communicate has made the practice practically obsolete. But, as
the Paper and Packaging board reminds us, there's no substitute for a
handwritten letter.
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