Paper and Packaging Board TV Spot, 'Letters to Dad'
About this Commercial
A delightfully simple ad for the most simple of products, the Paper and Packaging Board's, 'Letters to Dad' is a beautiful reminder of the power of paper.
In the spot, a little boy who misses his military dad communicates across oceans of distance with the help of some paper airplanes, crayons and a kindly neighbor. Never overdone, the ad sweetly shows how paper and packaging are still relevant and can still connect us. It's no secret that letter writing has largely gone out of style. The advent of texting, email, Skype and a million other ways to communicate has made the practice practically obsolete. But, as the Paper and Packaging board reminds us, there's no substitute for a handwritten letter.
July 27, 2015