NFL Super Bowl 2026 TV Spot, 'Belief Is a Superpower'

A little boy stands in his room with every toy lined up and facing him like a team. Action figures, stuffed animals, plastic helmets, all locked in. He takes a breath and gives himself a speech before his football game, voice powerful and serious. He tells them he's a champion and that's what makes him better. He tells the he will never surrender. Later, a coach gives a similar speech in front of football players. He and the little boy come to the conclusion that belief is a superpower.