Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About PlayStation 4 TV Commercial, 'Play Fearlessly'

A woman standing on an empty street resolutely says that fear is a monster. It takes many forms, including the fear a child has of something living under his bed, the fear of missing a winning shot in a basketball game or simply the fear of being lonely. But, as a woman lights a torch in a dark tunnel, she expresses that in our world we bring light to the darkness and break free from fear of monsters. She and numerous others run into the unknown depths of a foggy scene, coming out on the other side on a beach before taking off into what resembles a swarm of birds. Everyone shouts with joy as they become immersed in the feeling of freedom brought by the PlayStation 4.

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Tagline
“Greatness Awaits”
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