Big 12 Conference TV Commercial, 'The Most Challenging Path'
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Every game matters in the Big 12 Conference because unlike any other conference, the Big 12 has no divisions. This ensures that every school in the Big 12 plays each other once with the top two teams battling it out at the end of the season for the Big 12 Championship. The road to the College Football Playoffs is a difficult journey and the Big 12 Conference proudly claims that their teams have the most challenging path of them all.
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