Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Big 12 Conference TV Commercial, 'The Most Challenging Path'

Every game matters in the Big 12 Conference because unlike any other conference, the Big 12 has no divisions. This ensures that every school in the Big 12 plays each other once with the top two teams battling it out at the end of the season for the Big 12 Championship. The road to the College Football Playoffs is a difficult journey and the Big 12 Conference proudly claims that their teams have the most challenging path of them all.

Advertiser Profiles
Tagline
“Every Game Matters”
Songs - Add
Mood
Active
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None have been identified for this spot

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