Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Dove TV Commercial, 'Beauty Looks Like @EssenceFest'

Dove asks black women at Essence Fest what beauty looks like and they struggle to answer the loaded question. Many admit that beauty is something they see in other people but have a hard time accepting in themselves. As black women, they say they have to be stronger, to have a voice and to tell each other that they're beautiful and enough. The women believe that beauty looks like me, you and us.

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Mood
Emotional
Actors - Add
None have been identified for this spot
Agency
Ogilvy & Mather (Creative Agency), Razorfish (Digital Agency), MindShare (Media Agency)

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