About McDonald's $1 $2 $3 Dollar Menu TV Commercial, 'Food Cred'
To some people, a McDonald's bad might just be a bag. But for Steve, that bag means an increase in food cred. People see him walking down the street with McDonald's and are inspired to fulfill their own cravings and enjoy a McDonald's meal with their friends. So, when these strangers are looking for the perfect deal, they know to just follow Steve's lead.