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About Dove Self-Esteem Project TV Commercial, 'Cartoon Network: Teasing and Bullying'

The Dove Self-Esteem Project and Cartoon Network team up for a PSA about appearance-related teasing and bullying. The Crystal Gems from "Steven Universe" act out a scenario in which Jasper bullies Amethyst for being short. When Amethyst points out that Jasper could be treating her this way because she's got her own issues to work out, Jasper loses her cool and rips down the stage lights and curtains behind them. Amethyst encourages you to just be who you are because it's up to the perpetrator to realize they're being a bully.

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Ogilvy & Mather (Creative Agency), Razorfish (Digital Agency), MindShare (Media Agency)
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