Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Iams Proactive Health TV Commercial, 'A Real Climber'

A grey cat named Bell is considered a "real climber." Iams declares she'll climb miles of furniture in her lifetime, demonstrating the concept by showing her as she exits the living room window and climbs up a mountain of furniture towering high above the city, According to Iams, its Proactive Health formula will help her reach new heights.

Advertiser
Advertiser Profiles
Tagline
“Iams Who I Am”
Songs - Add
Mood
Active
Actors - Add
None have been identified for this spot
Animals
Agency
Carat USA (Agency), DDB New York (Creative Agency)

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