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Iams Proactive Health TV Spot, 'A Real Climber'

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A grey cat named Bell is considered a "real climber." Iams declares she'll climb miles of furniture in her lifetime, demonstrating the concept by showing her as she exits the living room window and climbs up a mountain of furniture towering high above the city, According to Iams, its Proactive Health formula will help her reach new heights.

May 14, 2018
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Iams Proactive Health Adult Original with Chicken
“Iams Who I Am”
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Carat ... Agency, DDB New York ... Creative Agency, MediaCom ... Media Agency

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