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Iams Proactive Health TV Commercial, 'A Real Climber'
A grey cat named Bell is considered a "real climber." Iams declares she'll climb miles of furniture in her lifetime, demonstrating the concept by showing her as she exits the living room window and climbs up a mountain of furniture towering high above the city, According to Iams, its Proactive Health formula will help her reach new heights.
- Advertiser
- Iams
- Advertiser Profiles
- Facebook, Twitter, YouTube
- Products
- Iams Proactive Health Adult Original with Chicken
- Tagline
- “Iams Who I Am”
- Songs - Add
- None have been identified for this spot
- Mood
- Active
- Actors - Add
- None have been identified for this spot.
- Animals
- Cats
- Agency
- Carat ... Agency, DDB New York ... Creative Agency, MediaCom ... Media Agency
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Media Measurement
- National Airings
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- First Airing
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- Last Airing
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- Creatives
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- Recently Aired On
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- Est. Spend
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- TV Impressions
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- National Impressions
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- Local Impressions
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- VOD/Other Impressions
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Attention & Performance Analytics
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- Industry Avg. Score
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- Earned Online Views
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- Social Impressions
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- Sentiment
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- Engagement Rating
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- Spend SOV
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- Impressions SOV
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- Engagement SOV
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