Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About adidas Basketball TV Commercial, 'IMMA BE A STAR' Featuring James Harden

Adidas showcases James Harden's career with the help of his mom and a childhood note on the refrigerator that reads, "Imma be a star." She explains that she nicknamed her son "Lucky" but luck has nothing to do with his career. It was shooting basketballs in the driveway that created a path to Draft Day, when James joined the Houston Rockets. James' mom says he's always been her brightest star and now, he's showing everyone else.

Advertiser
Advertiser Profiles
Songs - Add
Actors - Add
James Harden ... Athlete
Agency
Carat USA (Agency), 180LA (Creative Agency), Carat USA (Media Agency)

More adidas Commercials

Related Commercials


Comments

Back to top