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McDonald's McRib TV Commercial, 'Fear of Missing McRib'

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Today's McRib story focuses on ana vid McRib fan named Tonya who suffers from "FOMM," otherwise known as the fear of missing the McRib. Tonya loves the McRib so much that she sets an alarm to remind her about the arrival of the seasonal delicacy, plus an alarm to remind her about that alarm. She also makes sure to have her husband call to remind her about the sandwich on her lunch break and makes her own McRib-themed calendar months before McDonald's serves the sandwich again. The storyteller says that the moral of the story is to never miss the McRib's arrival, and if you develop habits like Tonya's you may be able to accomplish that.

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McDonald's McRib
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David Huynh ... Husband
We Are Unlimited ... Creative Agency, DDB Chicago ... Digital Agency, OMD West ... Media Agency
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