Media Measurement
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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

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Attention & Performance Analytics
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Industry Avg.
Earned Online Views
Social Impressions
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Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
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About Chick-fil-A TV Commercial, 'Game Day Rituals'

Harris is a die-hard Auburn Tigers fan who proudly represents his alma mater by wearing orange and blue on game days. After throwing a big game day party complete with chicken nuggets catered by Chick-fil-A, Harris invited Pam and Chick-fil-A back the next week in hopes of continuing his school's win streak and overall good-luck vibes. Pam arrived with cups and plates that donned his school's colors, which became a huge hit at Harris's college football parties. Now, he thinks of Pam as his good-luck charm for big football games. Chick-fil-A wants college fans to make Chick-fil-A a game day ritual and will give free chicken nuggets to those with the company's mobile app.

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