A little boy sitting by the water jumps in with the other kids despite not knowing how to swim. He immediately sinks to the bottom without anyone noticing. The U.S. Navy claims 61 percent of children can't swim safely but most jump in anyway. The organization urges kids to learn to swim before they get in.

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Campbell Ewald (Agency), Y&R (Creative Agency), Y&R (Digital Agency), Y&R (Media Agency)

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