When a young boy lounging on the beach shows his family a Cheeto resembling a beluga whale, they don't see it. Chester the Cheetos Cheetah takes matters into his own hands and tells them to suit up. He takes them for an adventure, jet skiing out into the ocean and down into its depths in a submarine bubble. They spot hold up the Cheeto in comparison to a live beluga swimming by and can finally see what the young boy saw all along. The brand asks what you see in your Cheetos.