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Michelob ULTRA Pure Gold TV Spot, 'The Journey' Song by Sugaray Rayford

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As the song "Dig A Little Deeper" by Sugaray Rayford plays in the background, a man in a black floral shirt drags a cooler across a beach to his foldable chair. As he sits down with a beer in hand, his friends rush to also get their hands on a Michelob beverage, to which the company claims is only worth it, if you enjoy it.

June 08, 2022
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Michelob ULTRA Pure Gold, Michelob ULTRA Infusions Lime & Prickly Pear Cactus, Michelob ULTRA Infusions Pomegranate & Agave
“It's Only Worth It If You Enjoy It”
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Dig A Little Deeper - Sugaray Rayford
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