Tide says its new Power Pods one-up the cleaning power of liquid detergent. The brand spokesperson then assures an inquisitive family that the Power Pods can one-up just about any messy activity, as it purportedly has 50 percent more cleaning power than any detergent.

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“One-Up the Power of Liquid”
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Saatchi & Saatchi (Agency), Saatchi & Saatchi (Creative Agency), Starcom MediaVest Worldwide (Media Agency)

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