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Big 12 Conference TV Commercial, 'Champions for Life: Deshaunte Jones'

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Deshaunte Jones shares how he always dreamed about playing college football and how the high school players helped set an example for him going forward while he was in middle school. Deshaunte's head coach commends his ability to stay true to who he is and what he stands for, which has helped him become the best version of himself.

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Big 12 Conference
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Tagline
“Champions for Life”
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