Dunkin' went to a farmers market to show people that it is going plant-based with the Beyond Sausage Sandwich. Customers who try the breakfast item are pleasantly surprised to find that it is made with Beyond Meat and say that it tastes like real sausage. The fast-food chain says the sandwich is available nationwide.

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Hill Holliday (Agency), BBDO Worldwide (Creative Agency), Publicis (Media Agency)

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