Using the iPhone 11 Pro, Apple captures the intensity of a snowball fight among kids. Alliances are forged, risks are taken and allegiances are broken in this cutthroat battle that resembles trench warfare. Apple wants customers to make their holiday videos epic with what it calls the highest-quality video in a smartphone.

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David Leitch ... Director
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TBWA\Media Arts Lab, USA (Agency), Minted Content (Production Company)

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