iSpot has acquired Ace Metrix, enabling TV advertisers to measure both business outcomes and brand impact. READ MORE

Journalist Mariana van Zeller embarks on a journey to discover what "the future of innovation" will look like — and apparently sound like, as BMW acoustic engineer Renzo Vitale explains how he's working alongside film composer Hans Zimmer to create a sound that can inform people that an electric vehicle is approaching.

Advertiser
Advertiser Profiles
Products
Songs - Add
None have been identified for this spot
Mood
Active
Actors - Add
Hans Zimmer ... Himself
Production
Mariana Van Zeller ... Producer
Agency
kbs+p (Agency), Goodby, Silverstein & Partners (Creative Agency), Universal McCann (Media Agency)

More BMW Commercials
Related Commercials

Unlock These Metrics

Free 10 days of access on all ads

Media Measurement

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice
Spend
Impressions
Engagement
Back to top