Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About XFINITY TV Commercial, 'A Holiday Reunion'

Decades after parting from Elliott, E.T. the Extra-Terrestrial returns to earth to visit. Elliot, now a grown man with a wife and two children, shows E.T. the advances in Earth’s technology and E.T. shows Elliott footage of his own family. E.T. eventually returns home, but not before leaving Elliott and his family with a special gift: a piece of alien technology that will allow them to stay in touch no matter how great the distance. XFINITY wants you to reconnect with old friends this holiday season.

Advertiser Profiles
Tagline
“Reconnect for the Holidays”
Songs - Add
Mood
Active
Actors - Add
Henry Thomas ... Elliott
Characters
Agency
Goodby Silverstein & Partners (Agency)

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