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American Express TV Commercial, 'For Those Who Rise at Dawn: Golf Course'

The travails of golf are unique. From dust, to wind, to the pressure of every stroke being recorded, the sport is a special form of punishment. Perhaps most notable, though, as the narrator describes in poetic prose, is a golfer's willingness to wake up at dawn the next day and do it all over again. For those who have this mentality in business, American Express says it will be right behind them.

American Express
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Nick Faldo ... Voice Over
Mindshare ... Agency, mcgarrybowen ... Creative Agency, Universal McCann (UM) ... Media Agency
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