Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About JCPenney TV Commercial, 'Holidays: Mistletoe'

On an evening dog walk with his wife, an older man notices a sprig of mistletoe lying on the ground. Although a young stranger chooses this moment to come out of his apartment onto the sidewalk, the man still decides to hold up the mistletoe and give his wife a loving kiss. When he looks over his shoulder, the young stranger is smiling back at him in encouragement. JCPenney urges you to remember the little things.

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Tagline
“Remember the Little Things.”
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