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Before a day trip to the beach, a mother and son bring their supplies for the day out to their Volvo XC40. After opening the trunk with just her foot movement sensor, Mom utilizes Volvo's storage space separators to ensure their gear fits snugly in the cargo space. The smart storage options continue as the two hop in the car, stow binoculars in side compartments and hang a purse on a cleverly placed hook. After grabbing their sunglasses from their designated spots, the two are ready for a day at the beach.

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Tagline
“Bring the Things You Love.”
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Active
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MPG (Agency), Periscope (Creative Agency), AKQA (Digital Agency), Mindshare (Media Agency)
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