Slate Auto TV Spot, 'Human Grade' [T1]

Ross Fletcher, the CEO of the made-up company Taxider-My-Family reflects on his experience with the Slate Auto Truck. With its customizable truck bed and even the ability to add a back row of seating and cover to be morphed into an SUV, Fletcher remarks that the truck's versatility is one of the things makes it perfect for his business. Another is the ability to easily personalize it with wraps, which came in handy, Fletcher says, when his human-grade taxidermy company received backlash online for some less-than-tactful branding involving an image of an old woman and the tagline "I'm stuffed!"