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Call It Covid TV Commercial, 'Parents'

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Wieden+Kennedy’s Asian American affinity group, Call It Covid, revives a visceral, resonant and, sadly, still-relevant spoken word piece from May 2020 about the rise in anti-Asian violence in the United States during the COVID-19 pandemic. The rhythmic passage seems to beg consideration of the author's viewpoint of having loved ones who fit the profile of hate crimes victims.

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Call It Covid
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Tagline
“Change Starts with Changing Minds”
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