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Specialized Bicycles TV Commercial, 'The Directive'

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After what is seemingly an alien abduction in the middle of a dark woods, two bikers riding Specialized Bicycles bikes rocket through the forested landscape. Their race through the woods is cross-cut with footage of them in a lab, testing their performance as an automated voice informs them of the "directive": to advance human performance beyond biological limitation. With its new Turbo Levo, Specializaed Bicycles offers the "unbelievable power" to ride more trails.

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Specialized Bicycles Turbo Levo
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