Knob Creek TV Spot, 'Easy Doesn't Do It'

The saying goes, "Easy does it," but does it really? Knob Creek argues that it doesn't, stating that the attention to detail required to successfully design a building, take a perfect photo or sear a mouthwatering steak takes time and effort to hone. Likewise its bourbon is aged for nine years before it's ready to fill a glass at the end of a hard day's work.