Jim Beam TV Spot, 'Forwards'

As a man stands inside a barrel-filled room holding a glass of Jim Beam, the bourbon maker says most who have a history as long as it does would look to their past. Instead, the company says it is looking to the future, which cues the brick walls of the distillery to crumble, revealing a laboratory full of scientists working on the next iteration of the classic beverage. While people might not know what the future holds, Jim Beam says it is innovating so whiskey drinkers will be able to raise a glass for 225 more years.