Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Old Spice TV Commercial, 'Taking Stock' Featuring Deon Cole

Deon Cole catches Gabrielle Dennis in the bathroom admiring Old Spice's men's body wash. He gently reminds her that the body wash was intended for men. Gabrielle scoffs at the idea that the body wash with lavender was intended for him. When she realizes that he's serious, she goes into denial.


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