Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About T-Mobile TV Commercial, 'Jake's Dad'

T-Mobile shares the story of Jake and his father. Two weeks before Jake was expecting a newborn son, he and his father got into an argument, which led to 14 ignored calls from his dad. Jake texted his mother, seeking guidance on what to say to his dad to try and fix things. The morning his son was born, Jake sent 19 texts, including one to his dad, asking him to come to the hospital to meet his grandson. Jake and his father put aside their differences and their phones to share a loving moment together.

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Tagline
“Are You With Us?”
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