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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

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TV Impressions
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Local
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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Wells Fargo TV Commercial, 'This Is Matt and Rachel'

Matt and Rachel arrive home with their baby still in nap-time mode. The couple takes this opportunity to get some work done, like depositing a check using the Wells Fargo app. Suddenly, Rachel realizes she had lost her debit card, so she quickly uses the app to turn it off ... then turn it on again when Matt finds it in their grocery bag. Unfortunately, Matt can't seem to make a smooth hand-off of the card, accidentally stepping on a squeaky toy and waking the baby. It looks like nap time is officially over.

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Tagline
“This Is Wells Fargo.”
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Tammy Trull ... Rachel, Edith Hegler ... Baby

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