Maybelline New York's SuperStay Matte Ink added ten shades inspired by New York City with bold colors and an urban edge. Model, Gigi Hadid, models the lipstick's ability to last for 16 hours.

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Gigi Hadid ... Model
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Gotham Inc. (Agency), Gotham Inc. (Creative Agency), Code and Theory (Digital Agency), Wavemaker (Media Agency)

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