Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
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TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
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Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About TurboTax TV Commercial, 'Big Kick'

With the game on the line and only a few seconds left in the fourth quarter, sweet victory is only a completed field goal attempt away. And as this kicker mentally prepares himself before the snap, he is brought back to a childhood memory of himself kicking field goals as a young boy. After failing to clear the crossbar, his father places his hand over his heart and reminds him that free is free and that free is free. The ball is snapped and he's brought back to the game just moments before he successfully kicks the ball through the uprights. With his teammates celebrating around him, he spots his father in the stands and places his hand over his heart, the same gesture his father did for him when he was struggling to kick the ball. As much as a heartfelt moment this is, TurboTax would like to remind viewers that their TurboTax Free Edition is free for all to use and that free is free.

Advertiser
Advertiser Profiles
Tagline
“Free, free free free.”
Songs - Add
Mood
Funny
Actors - Add
Austin Fryberger ... Kicker, Harrison Leahy ... Young boy, Arron Barber-Stephens ... Football holder, Chris Cleveland ... Hero dad
Agency
Initiative (Agency), Wieden+Kennedy (Creative Agency), Wieden+Kennedy (Media Agency)

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