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Media Measurement
Data is based on life of ad, unless indicated otherwise
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Media Measurement
Data is based on life of ad, unless indicated otherwise
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
About TurboTax TV Commercial, 'Big Kick'
With the game on the line and only a few seconds left in the fourth quarter, sweet victory is only a completed field goal attempt away. And as this kicker mentally prepares himself before the snap, he is brought back to a childhood memory of himself kicking field goals as a young boy. After failing to clear the crossbar, his father places his hand over his heart and reminds him that free is free and that free is free. The ball is snapped and he's brought back to the game just moments before he successfully kicks the ball through the uprights. With his teammates celebrating around him, he spots his father in the stands and places his hand over his heart, the same gesture his father did for him when he was struggling to kick the ball. As much as a heartfelt moment this is, TurboTax would like to remind viewers that their TurboTax Free Edition is free for all to use and that free is free.
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