This man's morning market attendance was in jeopardy because of his back pain. To remedy this, he uses Aleve PM to get a good night's sleep and wake up in time to unload his crops at the break of dawn.

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Tagline
“For a Better AM”
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Active
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Chris Cleveland ... guy with the sore back
Agency
BBDO (Agency), Energy BBDO (Creative Agency), MediaCom (Media Agency)

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