Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About H&R Block TV Commercial, 'What's He Doing?'

When getting their taxes filed, this couple did not expect their accountant to hide behind a computer screen during the process. What is he doing back there? Screwing up their taxes? Online dating? Looking at cat memes? He does have a cat, but that offers little explanation about what's happening on his screen. H&R Block aims to take the worry and curiosity out of filing your taxes by offering a screen designated for clients so they can see all of their credits, deductions and tips during the filing process.

Advertiser
Advertiser Profiles
Tagline
“Block Has Your Back.”
Songs - Add
Mood
Active
Actors - Add
Tessa Hersh ... Spokesperson
Animals
Agency
Deutsch LA (Agency), Deutsch LA (Creative Agency)

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