Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About O'Reilly Auto Parts TV Commercial, 'The Most Important Thing' Featuring Jimmy Houston

As pro angler Jimmy Houston pulls up to a dock in his fishing boat, he asks a group of people what they think are the most important things to have on any bass boat. Guesses range from fishing poles to a cooler, but they're all wrong. Jimmy says the most important things are your friends and family, sharing the love of the great outdoors.

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Jimmy Houston ... Athlete

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