Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Nike TV Commercial, 'Dream Crazier'

Women who show emotion in sports have struggled with being called things like "dramatic," "hysterical" and "delusional." Seeing women succeed in these sports draws criticism of their bodies or personalities, and negative emotions often results in backlash from spectators. But, Nike recognizes that the idea of a woman running a marathon, boxing and playing football were also "crazy" ideas that led to women discovering their talents and excelling in sports. So, if someone wants to call you crazy for dreaming of becoming an athlete, that's fine. Nike wants you to show them what crazy can do.

Advertiser
Advertiser Profiles
Tagline
“Just Do It.”
Songs - Add
Mood
Emotional
Agency
Wieden+Kennedy (Agency), Wieden+Kennedy (Creative Agency), R/GA (Digital Agency), Wieden+Kennedy (Media Agency)

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