Women who show emotion in sports have struggled with being called things like "dramatic," "hysterical" and "delusional." Seeing women succeed in these sports draws criticism of their bodies or personalities, and negative emotions often results in backlash from spectators. But, Nike recognizes that the idea of a woman running a marathon, boxing and playing football were also "crazy" ideas that led to women discovering their talents and excelling in sports. So, if someone wants to call you crazy for dreaming of becoming an athlete, that's fine. Nike wants you to show them what crazy can do.
Advertiser
Tagline
“Just Do It.”
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None have been identified for this spot
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Emotional
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Alex Morgan , Becky Hammon , Caster Semenya , Ibtihaj Muhammad , Kathrine Switzer , Katie Ormerod , Serena Williams ... Voice Over), Simone Biles , Simone Manuel
Agency
Wieden+Kennedy (Agency), Wieden+Kennedy (Creative Agency), R/GA (Digital Agency), Wieden+Kennedy (Media Agency)
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