Ad Block Detected

iSpot measures impressions and the performance of TV ads. As such, our content is blocked by ad blockers. Please consider disabling your ad blocker on this site to ensure the best user experience.

Continue To Site >>

Toyota Tacoma TV Commercial, 'The Secret of the Game' Featuring Willie Mays [T2]

National Airings
πŸ”’
First Airing
πŸ”’
Last Airing
πŸ”’
Creatives
πŸ”’
Recently Aired On
πŸ”’
Est. Spend
πŸ”’
TV Impressions
πŸ”’
National Impressions
πŸ”’
Local Impressions
πŸ”’

There’s a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

A man pushes through muddy and rocky terrain in his Toyota Tacoma in an effort to find San Francisco Giants legend Willie Mays. After traveling to the isolated area, the man finds Willie perched atop a rock and addresses him as the "great one." The man has come here with the intention of finding out the secret to playing baseball, but latches onto the first sentence Willie utters: "You drive a nice truck." Willie sighs with disappointment as the man drives off immediately, but Toyota compares its Tacoma to this legend by saying it is "California's greatest of all time."

Advertiser
Toyota
Advertiser Profiles
Facebook, Twitter, YouTube, Pinterest
Products
Toyota Tacoma TRD
Songs - Add
None have been identified for this spot
Mood
Active
Actors - Add
Willie Mays ... Athlete, Buster Posey , San Francisco Giants
Agency
H&L Partners ... Agency, Saatchi & Saatchi ... Media Agency
Screenshots
View All Screenshots