As a man pulls down the tailgate of his GMC Sierra with a built-in step, people start to notice and jaws drop. Tailgates of other trucks open as if their jaws were dropping too. As he drives around with his cargo secured easily in the bed of the truck and stops to easily grab a box out from the back, others gape as well. The next generation Sierras feature a six-function MultiPro Tailgate.

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“We Are Professional Grade”
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Active
Actors - Add
Jamison Jones ... Neighbor with dropped jaw, Will Arnett ... Voice Over)
Agency
Engage M-1 (Creative Agency)

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