A father has left his son a note with step-by-step instructions on how to do the laundry. But rather than follow the directions, the boy shoves all of his dirty clothes into the washer with a hockey stick and uses Tide PODS Ultra Oxi. His parents are impressed with the quality of his "work," although it seems dad should have sent a text asking him to fold the clothes as well.

Advertiser
Advertiser Profiles
Tagline
“It's Got to Be Tide”
Songs - Add
None have been identified for this spot
Mood
Active
Actors - Add
Nathaniel Logan McIntyre ... Lead role, Andre Blake ... Dad, Tia Dionne Hodge ... Mom, Yasha Jackson ... Voice Over)
Agency
Saatchi & Saatchi (Agency), Saatchi & Saatchi (Creative Agency), Starcom MediaVest Worldwide (Media Agency)

More Tide Commercials
Related Commercials

Get Full Metrics On This Ad

10 days of access across the site

Media Measurement

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice
Spend
Impressions
Engagement
Back to top