Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Citi Entertainment TV Commercial, 'Once in a Lifetime' Song by Zara Larsson

A woman looks inspired when she sees a stray piece of confetti floating down the street, but before she knows it she's trailing streams of the glittery pieces behind her. Her anticipation for a concert gives the illusion that she's also walking through brightly colored plumes of smoke before she and her friend head into the venue. Citi Bank hopes to take the "once" out of "once in a lifetime" by offering exclusive access to over 10,000 events for Citi credit card holders.


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