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Michelob ULTRA Pure Gold Super Bowl 2019 TV Commercial, 'The Pure Experience' Featuring Zoë Kravitz

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Michelob sounds off about the beer it says is so pure that you can feel and taste it. Across rolling seas and beyond mist-covered mountains, Zoë Kravitz sits atop a polished wooden platform amidst a sprawling field of greenery. The singer and actress uses ASMR techniques to evoke the clarity of her natural surroundings and emphasize the crisp sounds of a Michelob ULTRA Pure Gold bottle being cracked open and poured out. This, she says, represents beer in its organic form.

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Michelob ULTRA Pure Gold
“Beer in Its Organic Form”
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Zoë Kravitz ... Actor/Actress
Foote, Cone & Belding (FCB) ... Creative Agency
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