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Industry Share of Voice - past 2 weeks
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About Nintendo Switch TV Commercial, 'My Way: Legend of Zelda: Breath of the Wild'

As a mother leaves the house to attend a work meeting, it is up to the father to hold down the house and watch their baby. Luckily for him, he has a Nintendo switch and "The Legend of Zelda: Breath of the Wild" to keep him occupied while the baby sleeps. Upon returning home, the mom sits down to watch her husband play his game and shows a similar interest. Just not enough to rename their child Zelda. With the Nintendo Switch, gamers can enjoy their favorite titles in either handheld or TV mode to allow for a wide variety of gaming enjoyment.

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Leo Burnett (Agency), Leo Burnett (Creative Agency), Deutsch Inc. (Digital Agency), Initiative (Media Agency)

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