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Media Measurement
Data is based on life of ad, unless indicated otherwise
National Airings
Est. Spend
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Engagement Rating
Media Measurement
Data is based on life of ad, unless indicated otherwise
Est. Spend
TV Impressions
National
Local
VOD/OTT
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement
About Wells Fargo TV Commercial, 'This Is Will'
As Will settles in for a long flight, he gets a text from his wife asking if he remembered to deposit that check he was supposed to. He didn't, so he quickly takes a picture of the check and deposits it using his Wells Fargo app. As the flight attendant approaches, Will thinks he's in the clear ... that is, until he gets a text from his brother reminding him he still owes him money from a camping trip they took together. Using Zelle, Will pays back his brother and still has just enough time to stow his phone before the flight attendant reaches him.
Advertiser
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Tagline
“This Is Wells Fargo”
Songs
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Mood
Active
Actors
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Geoff Ross ... Will, Liam Risinger ... Boy sticking tongue out
Agency
BBDO West (Creative Agency)
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More Wells Fargo Commercials
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