Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Wells Fargo TV Commercial, 'This Is Will'

As Will settles in for a long flight, he gets a text from his wife asking if he remembered to deposit that check he was supposed to. He didn't, so he quickly takes a picture of the check and deposits it using his Wells Fargo app. As the flight attendant approaches, Will thinks he's in the clear ... that is, until he gets a text from his brother reminding him he still owes him money from a camping trip they took together. Using Zelle, Will pays back his brother and still has just enough time to stow his phone before the flight attendant reaches him.

Advertiser
Advertiser Profiles
Tagline
“This Is Wells Fargo”
Songs - Add
Mood
Active
Actors - Add
Geoff Ross ... Will, Liam Risinger ... Boy sticking tongue out
Agency
BBDO West (Creative Agency)

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