Chevrolet invites real people, not actors, to a dark construction yard to check out the Durabed of its latest Silverado. The bed features LED cargo-area lighting and a built-in 120-volt outlet. When one of the real people plugs a power cord into the outlet, spotlights across the construction yard turn on, revealing the various trim levels of the Silverado.

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Tagline
“Find New Roads”
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Active
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Potsch Boyd ... Spokesman
Agency
McCann Erickson (Agency), Commonwealth//McCann (Creative Agency), Carat (Media Agency)

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