Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About AT&T Wireless TV Commercial, 'The Wait'

A man keeps close tabs on his phone while helping his daughter with breakfast, picking her up from school and even while he's at work remodeling a building. It isn't until he leaves his phone on the coffee table that his daughter notices an incoming video call from her mother. The girl's father rushes over to grab the phone, eager to see his wife who is an active military service member elsewhere in the world. AT&T is proud to offer discounts to military personnel, veterans and first responders so that no family has to miss an important call like this one.

Advertiser
Advertiser Profiles
Promotions
Discounts for military personnel, veterans and first responders
Songs - Add
Phone
1-800-867-0000
Mood
Active
Actors - Add
Characters
Agency
Omnicom Group Inc. (Agency), BBDO (Creative Agency), BBDO Worldwide (Digital Agency), Hearts & Science (Media Agency)

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