A bull will plant its hooves firmly in the ground before giving you a look that says "run" and takes off in pursuit of its target. Similarly, Kia says its 2020 Telluride is equipped with an AWD Lock Mode that ensures maximum grip for all four tires, a strength that puts the vehicle in the same adrenaline-inducing class as a bull.

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“Give It Everything”
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Initiative (Agency), David&Goliath (Creative Agency), Canvas Worldwide (Media Agency)

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