Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Big 12 Conference TV Commercial, 'We Mean It'

Big 12 prides itself on being the only basketball conference where every team plays every team. In the last two years, all teams have played in the NCAA tournament and the conference has been top rated for the last five years. When it says "every game matters," it means it.

Advertiser Profiles
Tagline
“Every Game Matters”
Songs - Add
Mood
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Actors - Add
None have been identified for this spot

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