About BrightFocus Foundation TV Commercial, 'Gio's Story'

Gio recalls a brief moment of time when his grandmother recognized everyone in the hospital room despite her being diagnosed with dementia. He relates the disease to a thief which has robbed his grandmother of her memories and who she was. With over 5.5 million Americans diagnosed with dementia today, studies show that number is likely to double by 2050. The BrightFocus Foundation encourages viewers to visit its website to educate and inform themselves on how to battle this terrible disease.

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Tagline
“Cure in Mind. Cure in Sight.”
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Mood
Emotional
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None have been identified for this spot

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