Model, Grace Elizabeth, wearing a white gown rides on a carousel. When the backdrop falls it is revealed she's at a studio. She unhooks the bottom of her dress and walks out to a white convertible that she drives past a wedding. As she drives past she catches the bouquet and continues her drive up to a scenic overlook where she meets up with a man dressed in a tuxedo. Estee Lauder says that love breaks all rules and presents its Beautiful Belle fragrance. For the holidays, Macy's has created a 3-piece collection with the Beautiful Belle perfume.